The tale of White Rabbit Knoxville began in the most curious of places — a little hole-in-the-wall salon, hidden away yet brimming with creativity. Clients who found us were welcomed into a cozy space filled with laughter, color, and a touch of magic.
But Wonderland has a way of growing, and so did we. Today, the White Rabbit has unpacked his clock, brushed off his waistcoat, and settled into a grander home at 5117 Homberg Drive, in Knoxville’s Bearden neighborhood. Here, we’ve created a salon that’s both whimsical and welcoming — a place where stylists and clients alike can feel inspired.
Step through the looking glass, because we’re more than meets the eye. From the beginning, White Rabbit Knoxville has been dedicated to making every stylist and client feel happy, wanted, accepted, and comfortable.
That spirit comes from Scarlet Strange, who started the all-inclusive salon movement right here in Knoxville. We were the very first to offer gender-neutral pricing — not as a trend, but as a belief that beauty should be for everyone. We’re thrilled that others in the city have since embraced this approach, carrying forward the attitude of acceptance and care for every person who walks through the door.
Unless you’ve been in contact with enough mercury to be mad as a hatter, you’ll always be welcome at White Rabbit Knoxville.
This salon isn’t just about great hair — it’s about community, creativity, and carrying forward a little Wonderland magic in everything we do.