Introducing Aluram: Clean Beauty, Clear Conscience

When it comes to delivering salon-worthy results without the salon price tag, Aluram hits it out of the park. Built by stylists for stylists, Aluram champions a “beauty beyond compromise” philosophy — clean, high-performing hair care that’s truly accessible. Their formulas are vegan, cruelty-free, gluten-, sulfate- and paraben-free, and rooted in coconut water and plant-driven ingredients.

At The White Rabbit, we believe our clients deserve premium results without having to stretch their budget. That’s exactly what Aluram delivers: professional-grade technology and salon-level performance packed into price points that won’t make our clients flinch. For example, many of their core shampoos and conditioners list around $17 on retail channels.

In short: if you’re looking for gorgeous, healthy hair that looks like you spent more than you did—Aluram is a brilliant match. And The White Rabbit is proud to carry a brand that aligns so well with our ethos: premium experience, smart value